Advertising operations

Media buying that stays legible at every step.

Brief a campaign once, then run it across display, online video, connected TV, native, and in-app inventory — with one budget, one audience layer, and reporting that holds up when the numbers are questioned.

Display Online video Connected TV Native In-app
Campaign workspace illustration
Capabilities

The whole buying cycle, in one account

Planning, delivery, and evidence sit together, so nothing has to be rebuilt in a spreadsheet the week after launch.

Campaign Workspace

Write the brief, set the flight, and pace delivery in one place, with budgets that stay shared across every channel.

BriefsFlightsBudgets

Bidding Controls

Choose a bid strategy, set floors, and read auction-level detail that explains why a line item won or lost.

StrategiesFloorsAuction detail

Audience Studio

Bring first-party segments, modelled audiences, and contextual signals together, then activate them under consent-aware controls.

First-partyModelledContextual

Creative Library

Keep every asset in one library, reuse templates across channels, and rotate variants while a campaign is live.

AssetsTemplatesRotation

Ad Serving

Deliver across web, in-app, video, and streaming with frequency caps, dayparting, and pacing rules you set.

Frequency capsDaypartingPacing

Attribution

Read multi-touch credit, view-through outcomes, and incrementality beside the delivery numbers they explain.

Multi-touchView-throughIncrementality

Brand Safety

Set content categories and blocklists, then decide at placement level where your creative is allowed to appear.

CategoriesBlocklistsPlacement rules

Traffic Quality

Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.

Pre-bidPost-bidSupply quality
Orchestration

One plan, paced across every placement

Start from a single brief, then open it out to connected TV, online video, display, native, and in-app supply. Shared budgets and pacing rules keep spend where it is earning its place.

  • One brief carried across every channel
  • Frequency caps that hold between placements
  • Move budget without rebuilding the plan
Cross-channel campaign workspace
Campaign measurement view
Measurement

Numbers you can trace back to the line item

Join delivery data to the conversion events that matter to you, compare creative variants, and read the incremental effect of a placement instead of crediting whichever click came last.

  • Multi-touch attribution models
  • View-through and assisted conversion reporting
  • Incrementality experiments built in
In practice

How teams use a single workspace

Three situations we see most often, written as scenarios rather than testimonials.

“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review is a conversation rather than a reconciliation exercise.”

Brand media team Direct-to-consumer

“An agency runs every client account inside one workspace, with access separated per client while the planning and reporting layer stays consistent across the book.”

Client services team Independent agency

“A publisher sees where its inventory clears, what demand it attracts, and how floor prices affect both — in terms that are straightforward to take to stakeholders.”

Publisher revenue team Media owner
Cross-channelDisplay, video, CTV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for consent-aware activation
ProgrammaticManaged and self-serve buying

Put the next campaign on one desk

Open a workspace, connect your audiences, and launch a first line item in minutes.